I read in the newspaper a few days ago that Sachin Tendulkar’s autobiography is about to be released. Only ten copies will be sold to start with, at a price of $75,000 each (that’s a little shy of forty lakh rupees).
Wait, there’s more: the USP of the book will be, not ho-hum stuff like ‘hitherto unpublished photographs’ of S and his family, but an actual drop of his blood, mixed into the paper of the signature page in the form of a resin.
The publishers, M/s Kraken Media based in London, have explained this ‘innovative’ effort as the best way they could think of to give the ‘personal touch’ to those of S’s followers who regard him as ‘god’ (and, it goes without saying, are both rich and damn-fool enough to part with that kind money for a book of this sort. Bill Gates paid a vastly bigger fortune for a book, yes, but that was the original handwritten diary of Leonardo da Vinci, for heaven’s sake!)
Even if, as claimed, the entire proceeds of the sale really go to charity, what kind of a world do we live in that this is how funds have got to be raised from stinking-rich oafs for good causes?
As for me, I was thinking of countless men and women who have lived wonderful lives and have written wonderful autobiographies, and would have died before they stooped to such utterly pathetic gimmicks in the hope of being seen a little more in the newspapers or making a little more money. Even after getting the kind of money and publicity that Sachin has got already...